CWT Vision - December 2013

Insights into Effective Travel Management

Game on!

Cutting through the buzz on traveler gamification in managed travel

The CWT Solutions Group shows how to unlock the next level of traveler loyalty and compliance

CWT VisionA travel buyer has many tools in their arsenal to drive compliance, but with travelers constantly connected and bombarded with information, the travel program must find new ways to break through the clutter and get travelers’ attention. To do that, the messages travelers receive also must address what’s in it for them to comply.
For these reasons and more, traveler gamification programs have found momentum in managed travel, reaching buzzword status throughout the industry in recent months. Here, the CWT Solutions Group, Carlson Wagonlit Travel’s global consulting arm, takes a closer look at how travel buyers can use gamification to engage travelers in new and interesting ways.
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