Global
Dynamic Hotel Pricing: Signs of a Trend?
How does dynamic hotel pricing work? Why are dynamic rate agreements controversial among travel buyers? Are they likely to become commonplace within travel programs?
Michael Mannix
Vice President Solutions Group, Asia Pacific - CWT
In January this year, CWT Vision noted that dynamic hotel pricing would be a key trend for travel management over the next few years, based on a survey of suppliers and global clients. Yet there have been few signs of a shift toward dynamic rate agreements—the majority of corporate buyers prefer to negotiate flat rates wherever possible. Is this likely to change?
