Global

Premium Growth

the Rise of Premium Economy

Over the past two decades many long-haul carriers have introduced premium economy, a product positioned both physically and financially between business and economy class. It universally offers more personal space than economy, but there is inconsistency in both the product specification and, indeed, even its existence. The economic downturn, however, might mean that the time has come for it to become an intrinsic part of global travel programs.

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