Meetings and Events: A Case for Green Stamina
As awareness of climate change has grown, meetings and events suppliers have been quick to
demonstrate their environmental credentials and develop services to help their customers to “go
green.” Uptake among meeting planners may have slowed during the economic downturn, but many are
showing their “green stamina” and pushing ahead with sustainable meetings policies.
Over the last few years, environmental champions have shifted their focus from convincing people of the need to act to showing them how and, more recently, keeping motivation levels up. “ Green fatigue” has become a real phenomenon among consumers faced with information overload and the sheer scale of action needed to combat climate change. It is tempting to think a similar wave is hitting the corporate world. In-depth research carried out by the CWT Travel Management Institute in 2009-10, Meetings and Events: Where Savings Meet Success, showed sustainability featuring low on the list of key concerns for meetings and events. Surveyed attendees ranked environmental friendliness 10th out of 11 criteria for evaluating a meeting or event, rating it more “nice to have” than “important.” Similarly, M&E planners and requestors placed health, safety and the environment 7th out of 11 criteria for selecting M&E agencies.